AM3D delivers market-leading audio technology to Hyundai/Kia

South Korean automaker Hyundai/Kia Motor Company is continuing to gain global market share through the strength of innovative and highly competitive automotive products. Now they have likely gained a further competitive edge: AM3D’s solution for significantly boosting and enriching in-car audio quality – aptly named Power Bass – will shortly be incorporated into an extended range of widely successful South Korean compact and midsize cars.

AM3D - the Denmark-based market leader in software-based audio enhancement technology - today announced that it has extended and broadened the scope of its supply contract with Hyundai/Kia Motor Company.

“We are delighted to continue our partnership with Hyundai/Kia and we are very pleased that AM3D continues to add value to our customer’s business by enhancing the in-car entertainment experience. We believe that superior sound is of increasing importance as a key differentiator in a sharply competitive global car market,” says Mr Sven Vestergaard, CEO of AM3D.

A key benefit of the purely software-based Power Bass solution that it offers greatly improved bass performance at a very low additional cost, while retaining the existing compact in-car audio & speaker system. “This fact has made good business sense to our customer and - we believe - has been a decisive factor in their choice of AM3D as their preferred audio enhancement technology supplier,” Mr Vestergaard says.

About Power Bass and AM3D Car-Fi:
AM3D’s patented Power Bass in-car solution uses advanced signal processing and psychoacoustic principles to add a highly noticeable richness and depth to the in-car sound experience. The use of advanced psychoacoustic enhancement techniques – which effectively ‘trick’ the listener’s aural perception into experiencing a richer bass - make AM3D’s solutions unique as well as extraordinarily effective. AM3D’s Power Bass software-based audio solution is designed for seamless integration into the DSP (Digital Signal Processor) belonging to the car entertainment system.

AM3D provides a full range of audio enhancement solutions for in-car entertainment including components for virtual surround sound, treble enhancement, stereo image correction, reverb, in-car equalization, and much more. For the more details on AM3D’s Car-Fi family of audio enhancement solutions see www.am3d.com.

About AM3D:
AM3D is the global market leader in software-based audio enhancement technology for in-car entertainment, home entertainment, mobile phones & portable devices, and mission critical systems. AM3D has provided state-of-the-art 3D audio and audio enhancement solutions for industry-leading customers worldwide since 1999. The company is headquartered in Aalborg, Denmark. 

For further information contact:
Sales Director Hans Christian Løgsted at hcl@am3d.com or +45 99 34 98 36